tiistai 31. elokuuta 2010

Over 40 % of web page downloads by mobile is done with IPhone in Finland

The Finnish economic daily news paper Kauppalehti (30.8) has an interesting article on the use of mobile phones in accessing the Internet
(http://www.kauppalehti.fi/5/i/talous/uutiset/etusivu/uutinen.jsp?oid=20100815231&ext=rss)
Over 40 % of the downloads are done with an IPhone. The market share of IPhone phones on the market is far far lower. Thus IPhone is over represented. I have a Nokia E71 and I am happy to notice that it is placed second on the list. I have been relatively satisfied with my phone and have used it for c 2 years already.
The article also notes that one of the greatest bottle necks from the perspective of service providers, is the lack of an efficient billing system. I am off course happy with free content, but I understand the need for service providers to find business models other than advertisement based.
An interesting observation is also the fact that there are superusers and that these super users are very important. You might want to look into my PhD thesis or to comments on a Howard Rheingold email interview way back in 2004 titled "email, scale free networks and the mobile internet" (http://thefeaturearchives.com/topic/Networks/Email__Scale-Free_Networks__and_the_Mobile_Internet.html). Super users or super popular services (e.g. Facebook or YouTube are no suprise to me.
Another interesting observation of the article is that some services are becoming "sticky" i.e. users continue to use certain services and stick with the service. The concept of "stickiness" is well described in Malcolm Gladwells book "Tipping Point". Personally I am stuck with the Sports-Tracker service (http://www.sports-tracker.com/#/home) and was prepared to migrate with the service once it recently changed from a beta service to another site, which ment downloading the service a second time and going through some installation phases.

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